Fall is quickly approaching, which means strategic planning season for businesses. Whether you are a seasoned pro when it comes to creating marketing plans or have never created one, be sure to include the following elements in your plan.
Whether you have a robust e-commerce site or a simple here's who we are and what we do site, you want to drive your traffic to do a specific action once they reach your site. It's amazing the number of sites that have no call to action (CTA).
Have you ever noticed some advertising just has “a look?” You could put all the words from the ad in Latin and remove the logo, but you would still know whose ad it was? Ever wish your business had “a look?”
There are definite advantages to it. I created an ad campai...