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    Strategy

    Four must-have marketing budget categories

    October 6, 2016

    |

    Christina Rader

    As strategic planning wraps up, budget planning becomes the next looming project on the horizon of business owners. Tackling the marketing budget can be a daunting task, but with an organized approach you can conquer this project and stay on target to hit your business...

    Read More
    Strategy
    Advertising

    A marketing plan is more than an advertising plan

    September 15, 2016

    |

    Christina Rader

    Marketing and advertising are often interchanged in conversations as meaning the same thing. So when it comes time to consider putting a "marketing" plan together many business owners think they're fine with their media buy. Neglecting aspects of marketing beyond adver...

    Read More
    Strategy
    Advertising

    Top 4 reasons why your marketing isn't working

    July 21, 2016

    |

    Christina Rader

    When your marketing isn't working, it's easy to become frustrated. The more money we've spent on our efforts, the more stressed we feel. Historically, the marketing industry has been let's throw it against the wall and see what sticks. To a certain extent, it still is...

    Read More
    Strategy

    Marketing Consultant vs. Service Providers

    October 27, 2015

    |

    Christina Rader

    ​ 

    As a marketing agency targeting small businesses, we sometimes come up against situations where we are bidding on projects against service providers. For example, printers often offer graphic design services. Often their bids will come in lower than an agency's but i...

    Read More
    Sales

    Building online relationships with prospects

    September 8, 2015

    |

    Christina Rader

     

    We've all heard the saying, "It's not what you know, it's who you know." We often apply this to job-hunting, but the same applies to your marketing approach. 

     

    So it begs to be asked, how well does your target market know you? People are more apt to purchase something...

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    Branding

    Creating a brand "look"

    August 10, 2015

    |

    Christina Rader

     

    Have you ever noticed some advertising just has “a look?”  You could put all the words from the ad in Latin and remove the logo, but you would still know whose ad it was? Ever wish your business had “a look?”

     

    There are definite advantages to it. I created an ad campai...

    Read More
    Advertising
    Communication

    Identify the pain. Then go deeper.

    August 3, 2015

    |

    Christina Rader

    Take a look at your advertising messages. Does your message scream, “Hey, look at me!”? Does it boast about all the bells and whistles your product or service offers?

     

    If so, you are likely missing a connection with many prospects and not maximizing the return on invest...

    Read More
    Advertising

    Maximize Your Advertising

    April 21, 2015

    |

    Christina Rader

    Repetition makes us stronger. The same applies to your advertising message. The more you repeat it, the stronger it becomes. “But,” you say, “I don’t have a big budget for repetition!”

     

    Even if you only have a budget for a small Internet ad, you can still reinforce your...

    Read More
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    Five Benefits of Social Media You Can't Afford to Overlook

    July 24, 2017

    The importance of vision

    November 21, 2016

    Marketing on a budget

    October 27, 2016

    Three signs you need to rebrand

    October 19, 2016

    Professional video without the expense

    October 12, 2016

    Four must-have marketing budget categories

    October 6, 2016

    What comes first... the plan or the budget?

    September 27, 2016

    A marketing plan is more than an advertising plan

    September 15, 2016

    Enticing customers

    August 24, 2016

    Hidden treasure in your marketing plan?!

    July 28, 2016

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    The importance of vision

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