As strategic planning wraps up, budget planning becomes the next looming project on the horizon of business owners. Tackling the marketing budget can be a daunting task, but with an organized approach you can conquer this project and stay on target to hit your business...

Marketing and advertising are often interchanged in conversations as meaning the same thing. So when it comes time to consider putting a "marketing" plan together many business owners think they're fine with their media buy. Neglecting aspects of marketing beyond adver...

When your marketing isn't working, it's easy to become frustrated. The more money we've spent on our efforts, the more stressed we feel. Historically, the marketing industry has been let's throw it against the wall and see what sticks. To a certain extent, it still is...

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As a marketing agency targeting small businesses, we sometimes come up against situations where we are bidding on projects against service providers. For example, printers often offer graphic design services. Often their bids will come in lower than an agency's but i...

We've all heard the saying, "It's not what you know, it's who you know." We often apply this to job-hunting, but the same applies to your marketing approach. 

So it begs to be asked, how well does your target market know you? People are more apt to purchase something...

Have you ever noticed some advertising just has “a look?”  You could put all the words from the ad in Latin and remove the logo, but you would still know whose ad it was? Ever wish your business had “a look?”

There are definite advantages to it. I created an ad campai...

Take a look at your advertising messages. Does your message scream, “Hey, look at me!”? Does it boast about all the bells and whistles your product or service offers?

If so, you are likely missing a connection with many prospects and not maximizing the return on invest...

Repetition makes us stronger. The same applies to your advertising message. The more you repeat it, the stronger it becomes. “But,” you say, “I don’t have a big budget for repetition!”

Even if you only have a budget for a small Internet ad, you can still reinforce your...