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September 8, 2015
We've all heard the saying, "It's not what you know, it's who you know." We often apply this to job-hunting, but the same applies to your marketing approach.
So it begs to be asked, how well does your target market know you? People are more apt to purchase something...
May 19, 2014
Most of us get an unpleasant taste in our mouth when we think of a sales person. No one wants to be sold to. And I am willing to bet that you didn't go into business so you could sell widgets. Most entrepreneurs go into business because they have a solution to a proble...
March 13, 2014
We’ve discussed the importance of defining your target market, but how far have you gone in that definition? Defining gender, age, and income level is a basic start, but to really understand your target, you’ve got to go through a day in their life to know how to commu...
November 21, 2016
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July 28, 2016
