Five Benefits of Social Media You Can't Afford to Overlook
July 24, 2017
Cleaning up the sales person image
May 19, 2014
Most of us get an unpleasant taste in our mouth when we think of a sales person. No one wants to be sold to. And I am willing to bet that you didn't go into business so you could sell widgets. Most entrepreneurs go into business because they have a solution to a problem, a better way of doing something, or a less expensive way of doing something.
Does your sales approach reflect this?
Just as you would in your ads and marketing pieces, you need to be sure your differentiator is in your sales pitch as well. But here's the clincher: if you present your differentiator to your prospect and they don't feel it meets their needs, your job as a sales person has to be put on hold. This is the point where you put on your market analysis hat and listen to what their needs actually are. Sales strategies that start at this point before they ever present a product or service to sell help build trust and rapport with your prospect. When you've listened to their challenges and can identify how to address them, you'll earn respect and credibility. And you'll lose the bad taste in the mouth.
For assistance in refining your sales approach, call Re:think Marketing today!