Five Benefits of Social Media You Can't Afford to Overlook
July 24, 2017
Marketing plans: a business compass
December 17, 2014
A business without a marketing plan is a business whose fate is susceptible to the direction of the wind.
It's an everyday scenario: the newspaper rep calls and says a full-page ad has become available for this Sunday's paper. "Do you want it at a reduced price?" Hmm.
If you don't have a marketing plan, it's easy to make this impulse buy. But with a solid marketing plan in place, it's easy to know if this is a wise decision that will bring a return on the investment or not. Have full-page ads been successful in the past? Is this the right time to be promoting your business? Are the hot products you have to promote at this time of interest to the target demographic of the newspaper?
A marketing plan serves as a compass, a north star, to ensure you are on the right track to achieving your business goals.
Marketing plans also ensure you don't miss opportunities. What a shame it would be to miss the additional traffic because you were so busy you had no time to think through your strategy.
Start the new year off right with an annual marketing plan. Give Re:think Marketing a call to get started!