Five Benefits of Social Media You Can't Afford to Overlook
July 24, 2017
Tapping into your existing customer base
December 30, 2014
Savvy business people know to reach for the lowest hanging fruit first in their efforts to grow business. For established businesses, the lowest hanging fruit is its existing customers. They know your business and know what to expect in terms of quality and service. Marketing to existing customers also costs less than marketing to prospects because you don't have to purchase prospect lists and you don't have to run as many ads because your customers are already familiar with your business.
Point-of-sale messages in a retail setting are the most obvious ways to market to customers. But what happens when they leave the store? Are you staying in touch, enticing them to come back?
Email marketing is the easiest and least expensive way to do this. E-newsletters are a great solution: they offer opportunity to talk about several topics, they come out on a consistent basis so recipients know when to expect them, they offer flexibility to include offers and event invitations, and they can be forwarded and easily passed along to others.
If you find the thought of committing your time to producing a newsletter on a regular basis intimidating, an alternative is to send emails specific to one topic that happens to be "hot" at the moment. The email is short and sweet, communicates the urgent message of the moment, and allows you to email on a more frequent basis because the time investment is less.
Direct mail is a great option, too. Postcards draw eyes and can be a great way to introduce a new product or service. If you are already sending out monthly statements, consider inserting a flyer with your marketing message.
These are just a few of the options available to reach the lowest hanging fruit. For more ideas, call Re:think Marketing!