When business is down, you may find yourself waiting for divine intervention to bring you more business. Time is money! This is an excellent opportunity to be strategizing your marketing to get customers through the door.
Your first task should be to consult your frontline. Have a discussion about why business is down, and make sure you listen to their thoughts as well. They may have insights you haven't considered. Next, come up with ideas collectively on how to bring in more traffic. At this point, no idea is a bad idea -- just get them all down. The following are some ideas to get you started:
Run a sale
Hold a "happy hour" sale (targeting a slow time of day)
Promote a new product or service
Offer a "bring a friend" incentive
Host a customer appreciation gathering
Remind customers of your offerings (for slow areas of your business)
Promote your unique differentiator (what makes your business different from your competitors)
Once you decide what you are going to do to entice customers, then you'll have to decide how to get the word out about your promotion. Again, include your frontline staff in this, and enlist their help in executing the promotion. Always keep in mind who you are targeting and through what communication they'll be reachable. Starter ideas:
Coupons/flyers included with purchases
Flyers on windshields
Store/lobby signs and posters
By including your frontline, they'll have more ownership in the effort and more vested interest in seeing your promotion's success. You may also consider an in internal referral incentive to reward your staff for their referrals.
For more ideas to market your promotion or for assistance call Re:think Marketing today!