As a marketing agency targeting small businesses, we sometimes come up against situations where we are bidding on projects against service providers. For example, printers often offer graphic design services. Often their bids will come in lower than an agency's but it's important to understand what you are really getting.
While the physical product that results may look similar, what you don't see is the effectiveness of the printed piece. A marketing agency will analyze the content, the words will be carefully selected and strategically placed, and information will be presented in a strategic logic. Often when a business works with a service provider, they work with the information provided and assemble the information as directed by you.
By working with a marketing agency, you are investing in their experience and expertise in consumer behavior. There are no guarantees in marketing, but your risk drops dramatically when you work with industry experts, and ultimately you end up maximizing your return on investment.
Working with sales reps in a service industry doesn't equate to marketing experience, as you might expect. I had a client (Voss Pest Control) whose phone directory representative insisted upon including every pest he could eradicate in his small display ad. I guided them to focus instead on the fact that they avoid using chemicals in homes and businesses, only using them as a last resort. The ad was clean, simple, and to the point. His directory rep was so certain their cluttered ad referencing every bug was better that they offered to place both ads and gave both ads separate, unique phone numbers so they could track which ad performed better. The simple clean ad outperformed their cluttered ad with over 3.5 times as many calls.
Clearly, the return on your investment when working with a marketing consultant maximizes your return on investment—even if your service provider is offering free services. How much money are you leaving on the table by not working with a marketing consultant?
For a free marketing consultation, contact Rethink Marketing at 563-580-5657 today.