As we enter the holiday season, we're getting bombarded with advertising. In our mail, our email, newspapers, magazines, television, social media, web searches, mobile apps; we cannot escape advertising. How does a small business compete?
Use this checklist when creating and placing your ads to make your message resonate with your audience and maximize your return on investment:
√ Promote the solution, not the product. People don't buy products. They buy solutions! Make sure you sell the solution to your target market's problem, not the features of your product.
√ Be concise. People always have short attention spans, but during the holiday season, there's more competing for their attention than ever before. Make sure your message is laser focused and compelling. Make it memorable by again, solving a real problem they are facing.
√ Differentiate. Why is your solution the best? Why should people buy from you over the competition?
√ Broaden your market to include gift buyers of your target market. When you refocus on this new market, keep in mind you are solving a different problem — you are solving the problem of what to buy for a loved one. Therefore, your messaging is going to be different.
√ Re-examine the best places to reach your target market. Habits change during the holiday season—traffic patterns change, spending increases, hobbies may get put on hold due to lack of time. Anticipate these changes and adjust your advertising acco
You don't always need to run a big sale to drive traffic to your business. Following this checklist will help you realize increased traffic while preserving your profit margin.
For assistance in creating your holiday marketing strategy, call Rethink Marketing today.