Repetition makes us stronger. The same applies to your advertising message. The more you repeat it, the stronger it becomes. “But,” you say, “I don’t have a big budget for repetition!”
Even if you only have a budget for a small Internet ad, you can still reinforce your ad message through other free vehicles. When you run an ad, develop an overarching theme that you will repeat the whole year. The headline might stay the same, but the product changes. Or maybe the headline changes, but the tagline is consistent in every ad.
Once you have a theme, plaster it and incorporate it into everything you do. Social media, website, letterhead, even your voicemail message! This is all “free” advertising that will reinforce your advertising message. Then, if you choose to venture into other media, make sure that those ads, too, carry your theme.
It’s important to also carry out your message visually. A consistent look is just as important as the message. Over time, the repetition in print, billboard, television, and online will allow you to be identified just by the look of your ads.
To get started on your advertising campaign theme, call Re:think Marketing for a free consultation. 563-580-5657.