Whether you have a robust e-commerce site or a simple here's who we are and what we do site, you want to drive your traffic to do a specific action once they reach your site. It's amazing the number of sites that have no call to action (CTA).
The following are steps I walk my clients through when beginning to build a web site.
Step 1: Tell people what you do. Clearly and concisely, in as few words as possible. Make it prominent on your home page; you can get into more details about your product and services on other pages.
Step 2: Determine what action you want visitors to your site to take. Make it clear. Do you want them to call you? Email? Or perhaps you want them to make a purchase online. Make a prominent button with a CTA on every page.
Step 3: Feature your top-selling product or service on your home page . If you've got a hot commodity everyone is looking for, don't bury it pages into your site!
Step 4: Organize your products and services. Break down your offerings into categories and provide concise descriptions to introduce items. More technical details can be displayed on another page.
Step 5: Determine what additional information visitors will need before they act. Will they want to know more about your company? You'll need an About Us page. Will they be interested in the process you use in the services you are selling? Do you have testimonials or case studies? Determine the importance of each relative to closing the sale and place the most important in your navigation menu.
When determining the site map, I like to write each page title different color sticky notes and stick them to the wall or table. The main navigation (most important) pages are one color, the interior pages are another. Then I play around with where each page should go in the navigation until I'm happy with the flow.
It's easy to underestimate the amount of time and energy that goes into producing content for your website. Building a web site from scratch is arduous, but once you have a solid foundation, building the rest is relatively easy.
For assistance in creating your web site content, contact Rethink Marketing today!