We've all heard the saying, "It's not what you know, it's who you know." We often apply this to job-hunting, but the same applies to your marketing approach.
So it begs to be asked, how well does your target market know you? People are more apt to purchase something from someone they know and trust. The higher the price tag, the more this rings true. This makes it crucial in your hiring decisions to ensure you employ upstanding, trustworthy employees. The more customer contact an employee has, the more important this quality becomes.
But what if your business is based online and you have minimal customer contact? How do you begin to build a relationship virtually? And can you start a personal, face-to-face relationship online?
It's not impossible. Dating sites have proven this with matches resulting in life-long marriages.
Social media is the most obvious place to begin building relationships. Publish posts that share your personality and position you as the expert in your field. The more value you can add to your fans' day, the more they'll be checking in with you. Which social media should you use? Wherever your fans spend time, so should you.
Make sure you have a detailed About page on your website. Treat it like a dating profile; let your personality shine through along with your experience in your industry.
A blog is another great way to add value to your visitor experience and increase your search engine rankings simultaneously.
Online advertising is a great way to gain fans and email subscribers. Again, provide something of value in exchange for an email address. Then continue to share valuable content on a consistent schedule and gradually you'll see trust begin to build.
For more ideas on how to build relationships online or assistance in developing an online strategy, contact Rethink Marketing.