Why? This little, three-letter word holds a lot of power. "Why" can be a dealmaker or a deal-breaker. Often we forget that and it goes left uncommunicated, leaving prospects to come to their own conclusions about our intentions for wanting them to become clients.
This is why it's important to be clear and upfront about why you are in business. What's the vision for your business? What impact are you striving to make? When we share our "why," our vision, our goals, our dreams, we are inviting others to share in our vision and to help be a part of making it a reality.
Let's look at my "why."
I grew up in an entrepreneurial family. My dad owned and operated his own pest control company. My grandmother opened a craft shop, which my mother later took over. When I was away at college, my mom was struggling in her small craft shop. A big chain craft retailer had come into town and was eating into her business. No matter what my mom tried, she couldn't compete and ended up closing the doors to her shop. She was devastated.
I'm not aware of all the details that transpired prior to her closing the business. However, I began taking note when my dad asked me questions about marketing his business because I didn't want to see my dad devastated the same way my mom was.
I began Rethink Marketing intending to provide an unbiased consultation service to small businesses looking for guidance in their marketing investments. This was an unmet need in my community. Sales reps from media groups were able to provide all kinds of reasons why their medium was a great investment, but they also needed to make a sale to provide for their families. Advertising agencies were often out of reach for smaller businesses, opening an opportunity for me.
As I've been in business for three years, I'm now seeing untapped resources available to small businesses that they just don't have time to utilize to their fullest extent. Financial planners, insurance agents, financial institutions, and retailers all have untapped resources. Ultimately, this results in lower ROI.
My mission is to help businesses maximize their return on marketing investment. I want to eliminate wasteful spending, coach business leaders to take calculated risks in their marketing, and apply lessons learned from failures to make more calculated risks that result in maximized revenue. Knowing my "why," does this compel you to want to work with me?
Take some time to explore your "why." Dig deep and find the personal connection to why your business is so important to you. And share your personal story. Humans are drawn to each other through stories. We find aspects of stories we can relate to and we empathize. And we all want to be part of a movement to make the world better. Show your prospects how they can become a part of that.
Do you need help defining your "why?" Contact Christina at 563-580-5657 for a free consultation.