In today's ADD world, it is difficult to capture people's attention. Even when we want to focus on something, there are always squirrels! So when you finally capture someone's attention and they land on the home page of your site, the last thing you want to have happen is to lose them due to poor content layout. That's why it's important to periodically take an assessment of your site and look at it through the eyes of a prospect.
The following are the key points your home page needs to communicate:
1) Solutions you offer. Even more important than who you are is what you offer. If you don't offer something I'm interested in or need, then it doesn't really matter to me who you are. Make your point as quickly and simply as possible and focus on benefits, not features. Details can come later.
2) Characteristics of your clients. Help people see themselves. Paint a picture of the problem your prospect is experiencing and how you solve it. Reassure them they are in the right place.
3) Your top-selling product or service. You don't need to identify it as such, but you should have an ad, a paragraph, or a button leading to a page promoting the bread and butter of your company.
4) Call to action. How do you want people to respond? Should they call, email, or travel to your place of business? Don't leave them guessing... tell them what to do!
The hierarchy of the layout is important as well. People shouldn't have to scroll down the page to find what you do. Keep everything above the scroll line. Include relevant images to help guide the eye through the page. Color is also helpful in calling attention to specific spots on your site.
Reviewing your site periodically is good, but it's even better to get an outside perspective. Get a free web site audit from a professional at Rethink Marketing. Call 563-580-5657 today!