We've all been guilty of it. Things are humming along, you're caught up in your day-to-day tasks, and one day you discover our marketing plan stuffed in a corner. After some hesitation, you open it up — is reading this after so many months going to affirm you've done what you set out to do at the beginning of the year or remind you of all the great ideas you had but never found time to implement?
There is no shortage of opportunity and ideas to maximize our market share. You probably have some gems hidden in your marketing plan that could launch you to achieving your goal. Usually, the problem is in executing those ideas and making them come to life.
As you look to finish out the remainder of 2016 on a positive note, prioritize your marketing activity and make a plan to execute.
Make sure you're scheduling your time for marketing activity. If you're a solopreneur, aim to spend at least one hour per day on marketing. Block that time out on your calendar to ensure that it happens. Marketing activity includes networking, sales calling, as well as the typical activities we associate with marketing such as advertising and client communication. If you've got staff to help execute these tasks, make sure you're checking in with them to ensure they're blocking it off on their calendar and getting it done.
If you're finding that certain aspects of your marketing are consistently getting overlooked or pushed off, consider outsourcing these tasks. These tasks are likely not in your wheelhouse of talent and there's likely something about them that is stumping you. Time is money. You'll likely see a better end result if you hire a professional and you're time will yield better results when you're operating in your area of strength.
Sometimes we hesitate to outsource because we feel you'll get it done quicker if you do it yourself. If you establish a relationship with your vendor, they'll begin to know you and your industry as if they work there, and in the long run your extra investment of time will pay off.
Potential scenarios for outsourcing your regular marketing activities include the following:
Accountability: Sometimes you just need someone to stay on top of your marketing activities and make sure it's getting done. A monthly meeting with a marketing consultant will review past activity, results, and upcoming activity and make sure you're making progress toward your year-end goals.
Communications: Blogging, social posts, email marketing — all important tasks but easy to put on the back burner. Imagine someone presenting these already written for you and all you have to do is proof for accuracy. Outsourcing brings new perspective and ensures it will get done!
Web site maintenance: When was the last time you reviewed your SEO rankings? Stay on top of this with monthly reports and outsource the necessary revisions to a marketing consultant. Also, make sure your site stays current with up-to-date information.
Branding: A quarterly branding audit of your marketing materials as well as your physical environment is a great way to ensure your brand stays on point. We tend to become blind to things as we are exposed to them time and again. Often it takes a third party to point out flaws that don't represent our brand. Don't let a customer be the one to point them out — check in periodically with a marketing professional.
The options for outsourcing your marketing activity are endless. Contact Rethink Marketing for a free consultation to explore how we might partner with you to ensure you're on track for meeting your year-end goals.