How clear is your vision? Defining your vision is an important step in goal setting — a step that goal-driven people often don't spend enough time on. Maybe it seems like a waste of time or too much like living with "your head in the clouds." But investing time in clarifying your vision will pay off in the long run in keeping you on track to realizing your dreams.
Case in point, most of us have a vision of retiring one day. We choose an age we'd like to retire, meet with a financial planner, and begin saving money to build the nest egg that will allow us to retire. A good financial planner will ask what kind of lifestyle we'd like to have once we retire to ensure we're saving enough. If we plan to travel the world, we'll need to invest more than if we want to downsize and devote all our time to grandkids.
The same is true of your business. Is the intention to build it up to the point of selling it off and having a nice nest egg to retire on? Or are you building the foundation for a legacy to pass on to the next generation? What wake do you want to leave behind? Are your goals leading you in the right direction, or might there be something missing?
Many times what people find is missing is a lasting contribution to society. Whether you desire to leave a community impact or trail blaze new paths in your industry, these are the bits of the vision that often aren't worked into annual revenue goals. Why?
Often legacy goals don't translate to impactful revenue goals. Therefore they tend to get pushed to the back burner... when there's extra time I'll work on that. But if we're not careful, that extra time will never come. We need to prioritize this aspect of our vision if we want to achieve it.
For example, if it's your desire to grow your company and introduce young people into a career in your industry, make sure you are actively participating in your community's schools. Speak at career days, college classes, and seek to influence school curriculum with desired skill sets needed in your field. None of these things will directly impact next year's revenue goals, but they will certainly have a long-term impact on the talent pool from which you hire in the years to come (which does impact your bottom line).
This week, take time to reflect your dreams and your vision. Then analyze your goals and either incorporate aspects into them or add one more goal to help fulfill your vision. For more guidance in setting and achieve your goals, call Rethink Marketing today.