A healthy social media presence will pay for itself tenfold, but often in ways that are difficult to calculate. Engagement with posts is a big indicator in the health of your social platform, but that doesn't often directly correlate to sales. Below are five benefits of social media that often get overlooked in their value to indirectly contribute to the bottom line.
Retention. Social media is a great way to stay top of mind with your existing customers. Your posts will help keep them up-to-date on promotions, new products and services, and industry developments. Your existing clients will give you the greatest success in social conversions... they are the low hanging fruit.
Branding. You paint the picture of who you want to be, not only visually but also through your personality. Visually, adhere to your brand's graphic standards to maintain a consistent look. Your content will display not only your expertise, and your values, but also your sense of humor, your wit, and sensitivities. The way you interact with your fans also paints a picture of the culture of your business.
Awareness. The more you post, the more people will see you. The more aware people are of you, the more likely they'll think of you when they need you. Get out there and be seen! And don't be afraid to spend some money boosting popular posts.
Market analysis. Survey your fans to test your market before investing time and energy into something new. If you are considering a new product or service, tap into your fans and get their feedback about their struggles. If you are considering targeting a new market in your advertising, ask your existing fans what their interests and hobbies are. For example, are they fans of Target or Walmart? Do they buy organic foods? What radio station (if any) do they listen to? These insights can help you in your ad targeting.
Campaign testing. Before investing in ads, run it on your social platforms to see how your fans engage with them. If your fans aren't engaging with it, it's going to be difficult getting a cold audience to engage.
Are you convinced of the value social media delivers, but overwhelmed with the time investment? Choose one platform where you'll find your target market and start there. Once you've mastered that, consider adding a second. Or, you can always outsource to a savvy marketing agency like Rethink Marketing!