Step 3 in creating an irresistible brand
Your brand script is the endearing story that will draw customers in and make them loyal fans. The most important thing to remember in creating your brand script is that you are not the hero in this script… your audience is the hero! This story is about the reader. Their problems. Their desires. And how you can help them overcome their problems and achieve their desired end result.
The script identifies the following components of the story:
your ideal client
their struggle
why how you can help them
what the consequences are if they don’t engage you to help them
what will result if they do allow you to help them
call to action
You'll recognize you've already got a start on defining these if you've been following our five steps to an irresistible brand.
Once you have the details of the script, you’ll reference it as an outline to every piece of marketing you create. Put it into an elevator pitch… a brief script you and your employees can memorize answering what it is you do.
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